After decades producing television, shaping global brands, and after a life-altering death experience that redefined his understanding of life, leadership, and purpose—Bill was compelled to write his first book, 7DRM: The 7 Disciplines of Relationship Marketing. That moment marked a turning point from focusing on marketing to building a movement that has impacted millions. 

Today, through The Discover Your Brand Soul Masterclass, Bill guides entrepreneurs, executives, and visionaries through a transformational clarity journey—helping them uncover their true identity and shaping their message into a powerful brand story. The Discover Your Brand Soul model goes beyond marketing or strategy; it’s about awakening conviction, empowering alignment, and activating leaders to build lasting influence and a legacy that truly matters.